Massivit 3D appoints new chief executive

New Massivit 3D chief executive officer Erez Zimerman says 3D printing is well and truly here and urges printers to adapt the technology so they can differentiate their businesses and deliver more for clients.

Zimerman was named as the new chief executive officer of the Israeli large format 3D printing equipment manufacturer in May and a trip to Fespa in Munich was one of his first outings since taking over upon the retirement of Avner Israeli.

From the trade show floor at Fespa, Zimerman’s enthusiasm for 3D printing was made very clear.

“If you look around the show, excellent vendors are delivering great printers at high speed and high quality for flatbed and textile, but Massivit brings something that is totally different to the marketplace,” Zimerman said.

“The ability to produce 3D models in a very fast way that is suitable to the visual communication and sign and display industry. Every campaign around the world that is currently using commercial printing can also work together in a complementary way in conjunction with 3D printing and 3D models with Massivit.”

Graphic Art Mart is the sole distributor of the Massivit in Australia and WA branch manager Michael Liveris said Zimerman’s appointment will be a huge benefit for Massivit, its customers globally and the 3D printing industry more broadly.

“It will only benefit both customers and also 3D printing. He is very customer focused in delivering profitable solutions for end users and keeping up at the forefront of technology,” Liveris told ProPrint.

“So when you buy a Massivit printer it doesn’t matter what vintage the printer may be, it’s always upgradable to the latest technology. So printers that were four years old and are now in scope for coming up to the latest specification.”,artcom-fabrication-get-3d-massivit-in-wa-first.aspx

Zimerman also urged print business owners to look at how owning a Massivit could take their business into a new direction.

“If you want to differentiate your business and add something to your repertoire of your print job, Massivit is the next thing for you and your business,” Zimerman said.

“We are adding a new dimension to their business and you can do something that is much more engaging with customers instead of a simple ad that you see printed on a corrugated display.”

Zimerman also said the Massivit does not stand in competition with other print equipment manufacturers including Durst, Canon, HP or EFI, but instead says it complements other printing offerings.

Zimerman was previously the vice president of global sales at Massivit.

Before joining Massivit 3D, Zimerman was the vice president marketing and business development at Matan Digital Printers – which was later acquired by EFI – and Asia Pacific marketing manager and product manager at Objet Geometries – which subsequently merged with Stratasys. He has also worked in various research and development and marketing management positions at Scitex Vision. He holds a BSc in Electrical Engineering and an MBA from Bar Ilan University.


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