The Australian arm of Mail Boxes Etc (MBE) is taking home the international Marketing Excellence accolade from the company’s Worldwide Excellence Awards Programme for the second time, having beaten out 31 other countries.
MBE Australia originally won the award in 2015.
The Australian company says it provides a fully comprehensive marketing system to engage with customers and build brand awareness across multiple channels. The system includes a quarterly Marketing Action Plan which MBE says is based on regular research. MBE Australia says artwork is specifically tailored for each quarter and supplied to each franchisee, along with each been given an online presence, custom marketing material, support and online webinars.
[Related: MBE Applecross buys KM C2070]
Paolo Fiorelli, chairman and CEO of MBE Worldwide says, “The Australian team proudly embraces our #PeoplePossible approach and always finds successful solutions to satisfy our customers and provide real value to franchisees, to fellow master licensees and to customers.
“MBE’s competitive advantage revolves around the personal relationships forged every day, in all MBE centres, with each customer encounter and with each MBE family member. Australia’s marketing results in 2017 reflect their deep understanding of and commitment to MBE’s distinguishing philosophy.”
The company has now been in Australia for 25 years, with there now being 36 centres across the country. MBE has more than 2,500 service centres worldwide.
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