Creffield, with offices in West Melbourne and South Melbourne, took delivery of the new system, which is the first to feature Océ’s CrystalPoint technology, early in November. Five other Océ ColorWave 600 systems are due for delivery in the next few months, following their appearance at the Visual Impact Image expo in Sydney.

Paul Whitehead, marketing manager, technical document systems of Océ Australia, says that the Visual Impact Image Expo result was very gratifying for Océ as the product was not due to be officially launched in Australia until December.

He says, “The expo gave us the opportunity to showcase the new technology in advance and we were overwhelmed at the response it received. Creffield is a long time customer of Océ and we’re delighted they are the first to implement CrystalPoint technology in Australia.”

Frank Veltman, managing director of Creffield, says the new system fitted in well with Creffield’s diversification plans.

He says, “The Océ ColorWave 600, with its ability to print on plain and recycled paper, gives us speed, price and environmental advantages. The quality of the finish is exceptional and, to be able to provide printouts of this calibre on inexpensive paper at speeds of only 30 seconds for A0 size opens up new markets to supplement our traditional plan printing customers.

Veltman continues, “We now have a substantial customer base in retail and entertainment, who are delighted with the output we have shown them from the Océ ColorWave 600. This gives them the ability to produce promotional materials for sales or events at extremely short notice.”

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