John Duplock, managing director of Magnify Media said while he didn’t expect to put a second machine in that quickly, but made the investment after being overwhelmed by customer demand and line up on the existing FB7500.

He says, “Since the installation of the company’s first HP Scitex FB7500 in October last year, Duplock reports that turnover has almost doubled. “That’s how massive the impact this machine has had on the business.”

Duplock believes the work he and his sales team did to educate the market about the benefits of digital screenprinting versus traditional methods has contributed to the phenomenal intake of business for the HP Scitex FB7500.

He continues, “When we installed our HP Scitex Turbojet four years ago we worked tirelessly to educate our clients about the benefits of a digital print platform. That groundwork has paid off handsomely as now our clients don’t want their signage produced any other way.

“It took us about 18 months to get a second shift on the Turbojet. Comparatively it took us less than 12 months to run three shifts on the FB7500.”

Magnify Media uses the HP Scitex FB7500 for all its direct to board and double-sided work. “

The second HP Scitex FB7500, which was commissioned this week, was flown in because Duplock didn’t want to wait the eight weeks it would take to ship the machine.

He says, “We’ve got so much work to throw at this new machine that it was more cost effective to pay a premium to fly it in and get it up and running straight away.”

The company is also poised to take receipt of its second HP Scitex Turbojet before Christmas. And in January the company will commission two new machines, an HP Scitex FB700 and FB500, making Magnify Media one of the largest digital printers in the Asia Pacific.

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