Sales and support is handled by Chromaticity Australia, a provider of colour management training, technical support and consulting services.
Chromaticity director David Crowther says DES now has a marketing advantage in colour critical printing.
“As the exclusive distributors of a superior product, we can offer a unique package that our competitors don’t have access to,” says Crowther. “ISOLithO has been successful because it is not just measuring colour in comparison to an irrelevant chart – it is an international benchmark, giving Australian printers a standard comparable to anywhere else in the world.”
Following widespread success in the UK, it is anticipated that Ipex will serve as a platform to facilitate more partnerships across Europe, Middle East, Africa, Asia Pacific and the US.
The Mellow Colour system provides an international standard, enabling printers to compare jobs at different sites or with customers, locally or internationally. Its user friendly design allows small files containing the reports to be easily transferred anywhere by email, making it a very accessible and user-friendly interface.
Mellow Colour founder Alan Dresch says that over the next few months, the company will continue to build on its UK success while extending its focus to distribution abroad.
“Forging relationships with local distributors is key for Mellow Colour – they understand the needs and requirements for their markets and are best placed to advise and educate customers on the products benefits,” says Dresch. “We have a product that is responding to a need in the market for consistent print appearance, job-to-job and device-to-device.
“ISOLithO has been proven to deliver a more efficient workflow, reducing downtime, cost, and waste, while improving customer satisfaction. We need to communicate this to the worldwide audience.”
Mellow Colour develops and supplies software tools and technical training to printing companies wishing to implement ISO 12647. In practice, Mellow Colour’s range of products allows quick identification and the resolution of colour reproduction problems and maintenance of colour standards. Its flagship product, the award winning ISOLithO software, delivers consistent colour from proof to press, from press to press, and from one print run to another.
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