Mondi says the campaign is based on real facts with responsible management of forest, water and air resources making up the basis for the Green Range campaign. Consequently the Green Range logo should be recognised as a symbol of high environmental performance combined with superior product quality, according to the company.

Johannes Klumpp, sales and marketing director for Mondi Uncoated Fine Paper says, “With the launch of the Green Range campaign we want to firmly place the emphasis on sustainable development, which has always been a clear focus of Mondi and is becoming an increasingly important aspect for our customers and end-consumers.”

Mondi continues it is doing more than simply endorsing its sustainable products with a green label. On a corporate level Mondi is actively contributing to sustainable development by planting 40 million trees each year to ensure sustained growth and manages a forest area of 2.5 million football pitches responsibly. Mondi also claims it has a defined target to certify 100 per cent of its forests by the end of 2009.

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