Neopost’s acquisition of key player Anitech, partnerships with some of the world’s leading manufacturers, and the development of a wide range of services and payment solutions have seen Neopost make the quantum leap to becoming a fully fledged, market leading supplier to the Australian graphics industry.
“Our print solutions have expanded considerably in the past 24 months” explains Raj Dang, sales director at Neopost Australia. “The Anitech acquisition cemented our position in the Australian graphics market and since then, we have worked tirelessly with our partners to build and grow an unrivalled product portfolio to serve our customers.
“PacPrint 2017 gave Neopost the opportunity to showcase just how much the company’s range of solutions and services have evolved, in addition to giving us a platform to launch exclusive new innovation to the industry.
“It was our most successful PacPrint thus far, in terms of the range of new technology we showcased and in the customer successes achieved by the team over the four days".
According to Dang, the clamour at the show was centered around the exclusive reveal of the new Duplo UV Coating machine, the arrival of the new Aristo flatbed cutter, the launch of the new DS600 folder inserter, the showcase of the new range of medias, not to mention the arrival of NeoSuite, an ingenious payment solution exclusive to Neopost Australia.
“We demonstrated our ability to offer an end-to-end, all encompassing support for our customers – from equipment to service, media to affordable finance I hope PacPrint 2017 visitors walked away with a good glimpse of what Neopost Australia can offer as a complete, one stop partner to help develop customers’ business and achieve growth and success”, says Dang.
Evolution and Innovation in Focus
"Pacprint 2017 gave Neopost the perfect opportunity to exclusively launch our brand new, Duplo Spot UV Coater” explains Jimmy Nyuguen, Finishing Product manager at Neopost Australia.
“Over the four days, we offered PacPrint visitors a chance to attend an exclusive, invite only event to attend the big reveal and the feedback from those that attended was fantastic. This new UV Coater is affordable, compact and offers perfect registration and real time correction and can be guillotined for full bleed output. This coater is compact, caters for short run productions and is easy to operate making it accessible to a broader range of customers as an addition to their current UV coater equipment or as a first time investment into Spot UV printing. This machine is exclusive to Neopost Australia so please reach out to your local Neopost expert for further information or a free demo.”
‘As Wide Format product manager, I can honestly say this has been the busiest show for me since coming on board with Neopost Australia.’ says Morgan Quinn. ‘The feedback received on stand these past four days has been incredible, and reinforces that the products we have launched to the market tick all the needs of the industry. We have had more product and solutions to showcase to our customers than ever before, and particularly this past year where we have invested heavily with our partnerships to bring a lot more innovation to our customers."
Game changing technology
Quinn further confirmed game changing technology brought to PacPrint 2017, “We showcased a number of new products at this year’s Pacprint where we launched the brand new Aristomat large format cutter, a high speed machine that can cut anything from honeycomb board to upholstery to Aluminium and PVC.
“A lot of our existing high end wide format customers are expressing interest in this machine as a perfect compliment to their existing large format print technology. As is the case at all exhibitions, our HP wide format printer range garnered a lot of interest from visitors, especially the all-new HP Latex 365, the latest printer in the range to offer continuous printing at production speeds with no wait time for faster turnaround.
“To maintain our competitive advantage in the wide format market, we have also developed a wide range of services to support our printer range, including exclusive media, easy payment solutions and Australia-wide access to a skilled helpdesk and network of field technicians. Our ability to offer finance, support and service to back up the purchase of a wide format printer from Neopost has allowed us to remain the dominant, market leading supplier in this space.’
Quinn also says, ‘We partnered with HP this year, to give visitors to Pacprint 2017 the opportunity to experience and sample the wide range of media (and print quality) available from Neopost.
Customers were invited to send artwork of their choice to the HP Sign Suite, and on arrival to the stand were gifted with their own personalised wallpaper / window film / canvas / roll up or banner. It was a great success and gave visitors an understanding of the range of applications now available to sell to the end user and ultimately broaden the product offer to their customers.’
‘Fulfilment has always been an untapped source of revenue and opportunity that many printers have not yet explored’ states Tony Cartwright, Mailing Product manager at Neopost. Those that have invested in fulfilment technology have been able to expand their offer to the end user and generate more revenue from the printed set. Whether it is a transactional job or high end direct mail piece, if you are not handling the fulfilment of your customer's print, most likely your competitor is”
Neopost Australia unveiled the brand new DS600i folder inserter at PacPrint 2017. “This is a very relevant machine for our Graphics customers,’ says Cartwright.” Our R&D team has invested a significant amount of resource and expense into building a machine that can fulfil print at production speeds, up to 10mm thick, up to 6000 items per hour. Direct mail, booklets and of course transactional mail can insert at lightning speed, with software available for security and tracking of every inserted set. Envelope printing can also be integrated to offer a complete fold, insert, addressing solution.
“We explored a wide range of options with PacPrint visitors looking to generate additional revenue and for those looking to invest in fulfilment or expand their current site, the DS600i is the ideal solution.”
“Availability of capital / the burden of cost is of course the first and foremost consideration for customers looking to expand and invest in new equipment.” according to Brad Pawylszyn, National Leasing manager at Neopost Australia. He says, “Although Neopost Finance has been offering affordable payment solutions to the industry for four years now, we launched a new product, Neosuite at Pacprint 2017. NeoSuite is an exclusive new offering for the graphics market, designed to offer affordable, easy to manage payment options to customers looking to invest in all encompassing solutions across hardware, media, ink, service and online services.
"The programme offers complete flexibility for every individual customer and is tailored to the needs of each specific organisation that is looking to expand and grow their product portfolio."
“We are excited to bring NeoSuite to the Australian Graphics market”, says Pawylszyn. “We are the only graphics solutions provider that can now offer the market a complete offer, from machine to ink, service to media, bundled into one payment at a frequency of choice, to the customer based on their individual needs, volume of print and equipment. This allows customers to manage the cost per square metre of print, evaluate the ROI and make it easier to price jobs to customers in a way that ensures profitability on every single job.”
An A La Carte approach
Brad Pawylszyn says, “There is no one set programme under the NeoSuite offer. Customers can pick and choose from a range of media, inks, and service offerings to compliment their equipment purchase, it is really down to the customers own individual requirements. Because we are the only graphics supplier offering in-house finance, we can tailor the NeoSuite offer differently, to each and every customer, every single time”
Dang sums up PacPrint 2017 “It was a special show for Neopost. We showcased our tried and tested equipment, launched several new products and media and delivered a very strong message to the industry – Neopost is investing and expanding its range and with a nationwide team to support the market, we are confident that visitors walked away with Neopost front of mind as a leading supplier whom they will engage with, when making their next purchase decision.”
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