Neopost buys display kit supplier Anitech

Anitech’s downsized Visual Impact stall will be its last, with the company swallowed up by mailing and finishing equipment manufacturer Neopost this week.

The French-owned Neopost will snap up most of Anitech’s assets and product ranges, including textile and wide format printers from various manufacturers

The good news for the about 60 staff is 90 per cent of them will move to Neopost, increasing its numbers to about 200 across Australia in Sydney, Melbourne, Brisbane, Adelaide, and Perth.

The deal with Anitech’s parent company Hancock & Gore Group (HGL) rescues the reseller from two years of decline featuring tumultuous management changes, business restructures, big staff cuts and branch and warehouse closures.

Anitech had recently been downsizing its product range to focus on key areas like indoor signage and its Seiko ColorPainter M-64s eco-solvent printer.

[Related: More mergers and acquisitions]

The acquisition continues to move Neopost beyond its mailing and finishing focus into wide format, prompting managing director Stuart Macdonald to call it an ‘excellent strategic fit’.

“This acquisition is an important move for Neopost as combining these two businesses will allow us to offer our customers access to the trusted brands supplied by Anitech, while offering existing Anitech customers new opportunities provided by our own extensive product range,” he says.

“We are also fortunate that the majority of Anitech’s staff will be joining the Neopost team, including sales and product specialists and operational staff across administration, purchasing, sales support, customer service, technical service and logistics to provide customers of both companies with a greatly expanded level of expertise, service and support.”

Neopost Sales Director Raj Dang says many of Anitech’s staff will be joining a new sign a display division the company is in the process of creating to focus solely on servicing the needs of the wide format print market.

“The sign and display division reflects our expanded involvement in this sector of the market and demonstrates to existing Anitech customers our commitment to their specific requirements,” he says.

“Anitech has an excellent stable of brands like LG, Seiko and KIP, which integrate almost seamlessly with our own offering, which not only includes printers like HP and Jetrix, but a wide range of other products in the mailing, binding, folding and inserting areas."

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