Entries for the 2016 National Print Awards are now open, and this year there are five new awards, including one recognising the role of print in a multichannel world. The print and digital campaign, recognizes the role of print as part of an overall multi-channel campaign. Three of the new categories – typography, illustration, and corporate identity –have been created to recognise the graphic elements of a successful printed piece. Finally there is the student award which judges unpublished concepts or printed self-promotional pieces by design students Printers can enter work produced this year into 32 different categories across the spectrum of print and, for the first time, graphic design and multimedia before the January 29 closing date.
Creative, inspiring exciting: Susan Heaney, chair NPA
The new awards mark a long awaited change to recognising attributes of print work other than its technical excellence – something that is routinely done at the American Premier Print Awards. Chairman of judges Luke Wooldridge says the new categories open ‘a range of new possibilities’ for designers, creatives and agencies – as well as printers who offer these services – to plan their increased involvement. The categories are otherwise unchanged from the 2014 list that gathered 700 submissions from direct entry and about another 300 from remaining state PICAs. Entries, which must include two samples of each piece, will be judged in the first week of February and the awards presented on May 20. Printers can also apply to the Media Super Young Executive of the Year and Industry Legend awards, and the Fuji Xerox Effectiveness Award. NPA chairwoman Susan Heaney says the awards will celebrate the most inspiring work of the year and show off the potential of print. “Today, the process which was ‘inspired by paper’ has grown to encompass a vast array of substrates, across a multitude of applications, connecting to a wealth of new and powerful media, to deliver some of the most creative, innovative and exciting print the world has ever seen,” she says.
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