The seminars are split into three sections, each covering a broad range of subjects – sales and management, industry expertise and Heidelberg production and application expertise.
Bernd Schopp, Head of the PMA, says that as well as traditional practical product training, the PMA also focuses on new print applications, new technologies, marketing, sales and management.
“These wide-ranging combinations allow us to help our existing and potential customers react to constant innovations and keep pace with technological changes,” he says.
The 2006 seminar catalogue also includes information on in-house seminars, customised coaching, company specific HR development and the “Succession in the Family Business” programme.
The PMA is a training and communication centre for the print media industry and provides a platform for sharing knowledge. It is certified in accordance with the international standards ISO 9001 and ISO 14001.
The 2006 seminar catalogue covers product training and is ready for shipment by February 2006.
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