Romeo Sanuri, general manager of Next Printing say he expects the new Scitex FB7500 will give the company an edge over its competitors. He says, “We have always been committed to employing the latest technology as a point of differentiation in the marketplace. Our new Scitex machine is the solution we have been looking for.”

The company outputs a range of signage products including exhibition display graphics, retail merchandising solutions and promotional materials. The HP Scitex FB7500 is Next Printing’s fourth UV flatbed printer.

Next Printing has removed two older printers to make way for the HP Scitex FB7500, which is being installed this month.

Sanuri says, “We have a clear objective for this printer – to shorten the turnaround time. If we can improve on delivery times, then our clients can promote their products and services faster.

“We service highly competitive markets such as visual merchandising, entertainment and television where speed to market is critical. With the new Scitex we will be able to provide a vastly improved service that also assures quality.”

Sanuri continues that the installation will also enable Next Printing to expand its market reach. He says, “This is the first true digital alternative to screen-printing. We believe this technology is as revolutionary as the HP Scitex Turbojet – when that was released onto the market it immediately raised the bar. The HP Scitex FB7500 will do likewise.”

According to HP, the FB7500 is Ideal for fast-paced, industrial printing environments, designed for high-quality POP/POS applications, exhibition graphics, signage, backlit displays and posters.

With maximum speeds of up to 500sqm/hr, a low cost per sheet and an efficient, automated workflow, the FB7500 Printer delivers the highest productivity of digital flatbed printers in its price class, according to the manufacturer.

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