Sydney wide format printer Next Printing joins the list of Aussie winners at Dscoop last week, taking home its fourth prize in a row from the Asia-Pacific HP Indigo user group awards.

Next Printing won in the inaugural corrugated packaging category for its display design for Toshiba’s new Kira laptop, the same product shortlisted for last month’s Fespa awards.

The company has won at the HP Digital Print Excellence Awards every year since its first entry in 2011, the second edition of the awards, in a variety of wide format categories.

General manager Romeo Sanuri says Next Printing is surprised to win yet again and credits client willingness for its ability to remain competitive for so long.

“We work with selective clients that are willing to take a bit of a risk try new kinds of printing and materials,” he says.

“Having the freedom to be innovative in our work gives us an edge over the competition.

“Everyone is so focused on price now, but if you have the right relationship with your client you can get them to go for something more expensive to get a better result.

“Often they will save money on the whole project because of our use of different materials that save on transport costs.”

[Related: More Dscoop winners]

The display encased a fully custom 6mm black perspex box with 16mm re-board (the same material used to make Next Printing’s boardroom table) to create a Zen garden under a counter top. All the re-board edges were hidden to give a premium finish.

LED lights were then added using special LED joiners which do not prevent the unit from being flat-packed.

A dark woodgrain pattern was printed onto the outside with a HP FB7600 printer with textured laminate, using Avery Chrome Mirror and Mactac Permafun brush metal laminate to create the premium metallic look.

The Zen garden on top of the perspex box incorporated sand, stone and wooden rake and a bonsai plant, weighing about 26kg all up.

The units were used to display up to four laptops during the product launch, with one large unit placed as a permanent fixture in Toshiba Australia headquarters reception and six small units throughout Sydney in prominent locations to target specific market segments.

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