NSW embossing house creates ‘linen’ covers for Amex job

Teresa Del Castillo, marketing manager of the Nowra-based firm, told ProPrint that Tafeda had combined with Blue Star to produce brochures for American Express’ Centurion card.

The company doesn’t produce work, but uses a self-designed and self-built machine to emboss the entire surface of covers, according to Del Castillo.

She said Tafeda had created 10,000 full-sized sheets for Blue Star with one batch treated to resemble linen and the other cord.

Tafeda also gave a cowhide texture to Calorama’s 2013 calendars, she said.

Adrian Blessington, the owner of Green and Gold Printing, told ProPrint it had printed 52,000 of the calendars.

Green and Gold won a bronze medal at this year’s National Print Awards for the 2012 calendar.

Del Castillo said clients used Tafeda’s 29 textures to turn their publications into striking, high-end creations.

“Our embossing system turns standard paper stock into a specialty textured stock with a top quality look and feel,” she said.

“It has a third dimension on the page. You can feel it in your fingers that there’s something special in this paper. It brings you this tactile sensation. It’s not just paper with ink – there’s something more in there.”

Tafeda has also partnered with Offset Alpine Printing, SOS Print & Media, Ligare, Griffin Press, Southern Colour and Carbon8 on other jobs, said Del Castillo.

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