Océ Oceania launches in Australia

Océ Oceania is now underway in Australia, taking over the management of branded wide format and production inkjet range from parent company Canon.

Craig Nethercott, managing director of Océ Oceania, says the newly carved out entity is now fully operating with a national team to support the company’s customer base.

The products on offer include the ColorStream/ProStream continuous feed inkjet series, the ColorWave series high-speed wide-format family, the VarioPrint i300/i200 series sheet-fed inkjet systems, the Arizona 6100 flatbed series and the  flagship Colorado 1640 64” roll-to-roll printer, the first to feature the Océ UVgel technology, launched last year.

Nethercott says, “We will be taking over the marketing, distribution and service for the Océ branded wide format and production inkjet range from Canon, with a new go-to-market strategy which we believe will make us a more responsive and agile organisation that can engage more closely with our customers and focus more strongly on the needs of the professional print market in this region.

“Australia and New Zealand have embraced these technologies, possibly because the smaller market size here means that businesses simply have to be more flexible and innovative. We are constantly inspired by the way our customers push the boundaries of their Océ technology, and remain committed to supporting them with product evolution and revolution. Our ANZ clientele is now just one step removed from our R&D centre, so their questions, issues and feedback can and will have a direct impact on the future directions of Océ’s digital print solutions.

[Related: Canon hosting Innovation day]

“By marrying the renowned Océ passion and ingenuity with Canon’s deeper resource base, we have been able to really push ahead with our innovation agenda and deliver a range of industry-leading products to the market.

 “Our national team, including in-house service technicians, bring unrivalled expertise and experience to the table, we are committed to helping our customers become more efficient and prosperous, not only through investment in the right new technologies, but by providing enhanced service and support, and a direct channel back to Océ R&D through our consultative approach.

“This change in our go-to-market strategy will allow us to engage more closely with our customers and place a greater focus on the specialised professional print market. While the first sale may be due to the skill of the sales staff, subsequent sales unquestionably rest on the quality of service and support. That’s an adage we’ve really taken to heart, investing in our own team of factory-trained specialists, many of whom have more than 20 years’ experience with Océ equipment, rather than using contractors. That means our clients can rely on us for the advice, support and assistance they need to keep their businesses productive and profitable.

“There’s a real passion and energy within Océ that I’ve rarely found replicated elsewhere, and it’s certainly evident in the team here. I think our customers will notice that as they connect more closely to the company and its DNA.”

Océ was acquired by Canon in 2009, and currently operates a global network of R&D centres. The company has been running for 140 years. Its Australian sector headquarters is in Melbourne.

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