Optimus in dash to launch MIS for digital

Following two years of research into the different sectors of digital print production, Optimus is launching a new MIS, with some fundamental differences.

Its group managing director Nicola Bisset believes “there can be a revolution in MIS system usage if – a simpler and much more relevant series of key strokes and questions which are company specific, not industry specific are required of day to day MIS users”.

Launched at Ipex 1998, the existing Optimus2020 MIS system has catered for a wide variety of print sectors including: direct mail, packaging, books, sheet fed litho and web litho. Incremental enhancements and new modules have since been added to the core Optimus2020 MIS system to deliver the benefits and usability that its customers have demanded.

However, Bisset says, “In our customers experience, one size does not fit all to define digital print production. As technology and choice has increased, what has emerged is the need for a clearer distinction between at least four different digital environments: (cut sheet, digital web, wide format and flatbed).

“The MIS quickly needs to work its calculation and production methodology out without referring to litho principles. We feel this means that the speed, ease of use, automation and the  elimination of time wasting processes are must haves, not optional extras.”

As a by-product of its research and development; Optimus quickly began to realise that there was also strong demand from the new breed of creative media, brand savvy, agencies and companies that are also involved in producing printed product as part of a wider campaign.

All this has lead to Optimus developing its new MIS system produced for the digital print industry and creative media companies. The new product – Optimus Dash – will be launched at Ipex.

Optimus believes that a MIS system has to easily deal with the initial customer enquiry, estimate or job creation, the management of time, materials, purchase orders and cost reconciliation’s against individual jobs or campaigns; and understand the difference between whether a job or part of the job is produced internally or externally. Posting the invoice and having and easily accessible reporting are really industry givens.

In addition Optimus Dash contains four additional components; Optimus Calc, SalesEnquiry & Quote Manager, Outwork Manager, and Ecommerce.



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