Packaging company Orora has completed its acquisition of US-based Graphic Tech and Garvey Group in a deal worth $71m.
Both businesses form part of Orora’s growing North American point of purchase business, with two other companies, the Register Group and IntegraColor.
With the confirmation of the completion, Orora has launched Orora Visual, a subsidiary of Orora, based in North America.
The new business will operate an end-to-end, integrated service model to deliver an unmatched suite of customized solutions encompassing campaign design, consumer engagement, production of print, digital and mobile solutions, logistics and data analytics/stores profiling.
Orora says that Orora Visual will be a market leader in the North American point of purchase and visual communication sector.
Orora Visual has several customised solutions including; temporary in-store displays and signage; semi-permanent and permanent displays; fabric displays, digital and interactive displays; branded merchandise; and indoor/outdoor and transit signage. Orora Visual also offers a range of market leading services such as store profiling, mobile technology, rapid prototyping, fulfilment and vendor managed inventory.
[Related: Orora completes acquisition]
President for Orora Visual is Larry C. King, former owner of IntegraColor and Orora’s first point of purchase acquisition in North America.
King says, “As our customers look for new and innovative ways to reach consumers, the breadth of our geographic footprint, combined with our full-service offering, means that Orora Visual is positioned to partner with customers to develop high-impact, cost effective campaigns that resonate with consumers and drive sales.”
Nigel Garrard, CEO, Orora says the national business model offered customers unprecedented experience in the design, print and visual communication industry.
“Orora Visual combines the skill and expertise of four leading point of purchase businesses under one market-leading, national brand, bringing together more than 100 years of combined experience in the point of purchase and visual communication industry
“Our intention was to create a compelling value proposition and point of differentiation in the North American point of purchase market. Orora Visual achieves that through providing customers with a seamless national execution model that can support complex, integrated marketing campaigns, as well as highly customized, localised promotions,” he says.
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