Australian packaging giant Orora has launched its own US subsidiary, Orora Visual, following its acquisitions of US-based Graphic Tech and Garvey Group in a deal worth $71m.
Both businesses form part of Orora’s growing North American point of purchase business, with two other companies, the Register Group and IntegraColor.
With the confirmation of the completion, Orora has combined its purchases to launch Orora Visual, a subsidiary of Orora and point of purchase specialist, based in North America.
The new business will operate an end-to-end, integrated service model. Orora Visual says its customised solutions include; fabric displays, digital and interactive displays, branded merchandise, temporary in-store displays and signage, semi-permanent and permanent displays, and indoor/outdoor and transit signage.
Larry C. King is the president of the new company, having been the former owner of IntegraColor, Orora’s first point of purchase acquisition in North America.
King says, “As our customers look for new and innovative ways to reach consumers, the breadth of our geographic footprint, combined with our full-service offering, means that Orora Visual is positioned to partner with customers to develop high-impact, cost effective campaigns that resonate with consumers and drive sales.”
Nigel Garrard, CEO, Orora says the national business model offered customers unprecedented experience in the design, print and visual communication industry.
“Orora Visual combines the skill and expertise of four leading point of purchase businesses under one market-leading, national brand, bringing together more than 100 years of combined experience in the point of purchase and visual communication industry
“Our intention was to create a compelling value proposition and point of differentiation in the North American point of purchase market. Orora Visual achieves that through providing customers with a seamless national execution model that can support complex, integrated marketing campaigns, as well as highly customised, localised promotions,” he says.
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