The sector recorded $217.4m in net media revenue over the first six months of 2008 compared to $195.8m in the first half of 2007.
Quarterly figures showed year-on-year growth of 9 per cent, rising from $100.6 million to $109.5 million.
Helen Willoughby, CEO of the Outdoor Media Association says the results were particularly pleasing given the signs of a slowing economy.
Willoughby says, “The cost-benefit of using outdoor to reach mass audiences has enabled the industry to punch above its weight.”
She continues, “While new technologies and the investment being made in audience measurement have assisted, the strong results for large format and posters are an indication that the traditional outdoor medium is still popular among advertisers.”
All sectors recorded good increases throughout the half year, with posters experiencing the greatest growth at 19 per cent.
Half yearly revenue rises across the industry formats were as follows:
- Street furniture, including bus /trams stops, retail and phone booths up 7 per cent, from $77.3m to $83.0m.
- Large format, including billboards, super sites and spectaculars up 15 per cent, from $64.8m to $74.6m.
- Transit, including advertising on buses and trams, taxis & railways up 9%, from $40.3 million to $44.0m.
- Posters, including 6 and 24 sheets, up 19 per cent, from $13.3m to $15.8m.
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