Net revenue for the quarter, July to September, increased 30 per cent to $111.4m, compared to $85.8m in 2009.
Charmaine Moldrich CEO of the Association said the industry was looking forward to continued growth in the final quarter.
She says, “It is heartening to see such growth following on from the launch of new research, Outsmart, conducted by BrandScience which proves that OOH is a medium that delivers a high Return-on-Investment (ROI) to advertisers.”
The Association continues that independent research released last month confirmed that the medium returned a high ROI when employed as a standalone or as part of a total campaign mix.
Following the launch earlier this year of MOVE, the industry’s audience measurement system providing accountability to advertisers, these new studies provide solid data as to how Out-of-Home performs in the market.
According to the Association, all categories across the sector have performed well in the third quarter compared to 2009:
- Roadside Billboards (over and under 25 square metres) $38.7m
- Roadside Other (street furniture, taxis, bus/tram externals, small format) $39.7m
- Transport (including airports) $16.4m
- Retail $16.6m
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