One of the key highlight topics at drupa 2016 will be packaging production, a market which is immune to the internet threat, and in fact is benefitting from it thanks to online shopping. As a result, according to current forecasts the packaging market will increase to Euro975 billion by 2018. A separate special show at drupa, Packaging Touchpoint, reflects this market relevance. Packaging Touchpoint is divided into four future labs – specifically into food & beverage, non-food, pharma and cosmetics. “Our aim is to use the visionary Touchpoint to identify potential in packaging design and production and address important vertical markets”, says Sabine Geldermann, director of drupa, highlighting the idea behind this part of the show. Packaging Touchpoint is aimed at brands, packaging designers and service providers already operating in the packaging sector or who want to enter the sector.

Packaging focus: drupa 2016

This forum in Hall 12 is being designed and implemented in close collaboration with the European Packaging Design Association (epda), Europe’s leading association of brands and packaging agencies. “We will be covering the whole spectrum of the packaging world: technical/functional requirements, cultural and ethical considerations, cost-effectiveness and efficiency, the wide range of substrates through to the technologies used”, explains Claudia Josephs, Project Manager at epda. According to drupa successful practical examples as well as potential future production solutions will inspire visitors and leave a long-lasting impression. A special programme in the Forum itself will cover specific topics.    

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter