PacPrint will be the ‘go-to’ show in 2021: Harper

Planning is now well underway for the 2021 PacPrint tradeshow to take place in Melbourne from Tuesday 28 September to Friday 1 October this year.

Suppliers considering exhibiting at the event are urged to quickly apply for their share in a $50 million business events grant that has been released by the federal government.

If successful, the grant could cover up to half of the participation costs of being involved in the show, to a maximum of $250,000.

This includes stand design and build, travel costs, marketing and exhibition space hire.

Visual Connections CEO Peter Harper says these grants will be snapped up very quickly. To help companies navigate the application process, Visual Connections is working with grants application specialists Export Solutions to help.

PacPrint will again co-locate with the large format focused Visual Impact Expo and the Label & Packaging Expo during its four-day run at the Melbourne Conference and Exhibition Centre.

The show comes after Visual Impact was cancelled in 2020 due to COVID-19 and was instead replaced with an online virtual show to give suppliers a chance to interact with customers in the industry.

The show is organised by suppliers’ association Visual Connections.

Visual Connections CEO Peter Harper

Visual Connections CEO Peter Harper says it is the most significant event in the show’s 50-year history as it will be the first physical tradeshow on the regional calendar for almost two years.

“PacPrint is the premier show in the region for print and visual communications, and there’s no question that industry businesses are keen for those ‘in-person’ opportunities which have seen trade shows deliver such success in the past,” Harper told Sprinter.

“PacPrint is definitely be the go-to show for print and related businesses in Australia, New Zealand and the surrounding region and the 2021 edition is in a strong position, with confidence that local and regional travel will be much recovered by Q3.

“As in previous years, the co-location with VI and the Label & Packaging expo is set to add even more value to the show for visitors by providing a greater pool of resources, ideas and expertise. The various areas of our sector are becoming more closely aligned all the time, with multiple areas of overlap between print, sign, display, labels, packaging and other markets, and the show reflects that greater alignment.

“We are also well underway with planning for the popular PacPrint Forum seminar and workshop series, which further enhances the visitor experience for decision-makers keen to equip themselves for future success.”

Other events in the pipeline include a Label & Packaging Virtual Expo which is being run in conjunction with Labels Plus Magazine in March and April this year.

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