The new owner of Signwave Balmain is pledging to revive the lost art of freehand sign making, which has largely been replaced by printed signs over the years.
Nigel Murphy, who recently bought the franchise from its former owner, is new to printing with a background in IT and is hoping to put his stamp on the business.
“I have taken over to reinvigorate the market with a fresh approach and, in addition to site signage, vehicle wraps, digital displays and end-to-end project management services, we are now offering our customers something really special,” he says.
“This is a great area, close to the CBD and teeming with vibrant, creative businesses that have extraordinary vision when it comes to making an impact and conveying authenticity.”
“Our hand painted sign service will help them achieve their visual communication goals.”
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Murphy says one of the main reasons he wanted to get into the industry was the satisfaction that comes with hands-on designing and building.
“It is a great feeling when a client comes to you with a concept and you work with them to turn that idea into a range of visual solutions that make an impact,” he says.
Signwave Australia franchise development manager Dean Rowland says freehand painted signs, windows and buildings have long been replaced by computer technology and digital printers, but Balmain aims to revive it.
“In the old days, the sign professional was an artist, designer, typographer, marketing specialist, engineer and installer,” he says.
“Signwave provides all of these services in a much more modern context but our centre owners are discovering a new wave of customers that are keen to make their signs and interiors stand out by reviving retro-style hand-painting.
“The creative community in Balmain and surrounding suburbs will benefit greatly by having this craftsmanship complemented by digital capabilities on its doorstep thanks to Nigel and his team.”
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