In the
podcast, Cone, noted author of Steal
These Ideas: Marketing Secrets That Will Make You a Star, offers his
opinions on how to craft winning marketing strategies.

The
ten-minute podcast features Cone's views on
the keys to effective marketing and how companies can develop marketing
personality and attitude. To download the podcast of Steve Cone, visit www.gain.net,
right click on the audio interview link, and select Save Target As. Save the
file to your computer and listen at your leisure.

Cone is
executive vice president of Epsilon, one of the world's top direct marketing
agencies, and he works directly with clients in all industries to design,
implement, measure, and improve multi-channel marketing programs. Over his
30-year career, including stops at American Express, Fidelity Investments, and
Citicorp, where he co-ordinated worldwide brand management, Cone has built a
reputation for imaginative solutions to tough marketing issues.

The critical
issue of how to break out of the 'just printing' mold through rebranding will
be explored on the conference's closing day by Micha Riss. Riss is creative
director of Flying Machine, a New York agency dedicated to solving branding problems.

The Variable Data and Personalization Conference,
now in its sixth year, helps printers plan strategy and learn about new
approaches, applications, and technologies surrounding the increasing use of
variable data in client campaigns.

This
year's conference
is organised into a print-centric track for firms relatively new to variable
data, a cross-media track for more advanced practitioners, and a business
management track focusing on sales, marketing, and performance-related issues.
Special workshops on selling variable campaigns and building web-to-print
storefronts precede the conference.

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