Printing Industries Association of Australia has launched a survey to identify the dollar value of its services after the last survey found that the ‘one-size-fits-all model is not relevant’. President of Printing Industries, David Leach, says the organisation is inviting the industry to help re-shape the association by telling them what businesses expect and want from it.
David Leach, PIAA national president
Leach says, “Nothing is off limits, there are no sacred cows; we need to be the service provider of choice because we deliver what our members expect of us and at a fair and reasonable price. “For us to do this effectively we encourage all members, and those not currently members, to participate in identifying the services they want and their expectations about what they should have to pay to receive those services.” Leach says phase one of data gathering program ended in February with identification of a services ‘wish list’. He says now ‘we need to refine and prioritise this wish list around a series of dollar values – in other words what would companies be prepared to pay to receive these services’. Leach says, “Our initial feedback tells us that one-size-fits-all model is not relevant in such a diverse and evolving industry as ours. The needs of our members are no different to those of our member customers – they are varied and constantly changing as their own circumstances and markets change. “We are now launching the all-important phase two data capture using award winning Choice Business Intelligence, a scientific modelling technology in conjunction with data experts Managility.” He says it is important for all industry businesses, members or not, to participate in this phase of the research, which will be crucial in determining services and pricing models. “As participants begin the prioritisation part of the survey they will be asked to choose between two randomly computer generated services and fee options,” Leach says. “Everyone will see different options. Some may see unrealistically good scenarios in which it would seem you get everything for nothing and some may see unrealistically bad scenarios with all the good stuff gone and what remains highly priced. “While these don’t reflect realistic proposals, they are an important part of the scientific prioritisation and pricing modelling. The experts tell us that the best results are achieved when the choices sometimes conflict with the reality allowing for a more honest weighting.” Leach says contributing to the shaping of association membership will give participants a second chance to win an Apple iPhone 6 or iPad. To complete the survey click here.
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