Printing Industries Australia is hosting two webinars for printers aiming to help them to operate in the online world. The first, on Thursday October 17, will focus on content marketing and how to use content to build a relationship with your target audience online.

Chris Fell, presenter, says, “Everyone is talking about content marketing and smart marketers are adjusting their current marketing tactics to include content. “During this webinar I will discuss how to use content to generate leads; how to build an affordable, comprehensive content marketing plan; and how to build a social media plan that is right for your business and your industry.” The second webinar, on Thursday November 14, covers getting started in online marketing. Fells says, “For many businesses both large and small the change to digital marketing can feel overwhelming and daunting. This webinar will cover how to set realistic goals and measure your progress; figure out what is the right amount of marketing to meet everyone’s revenue goals and how to build a website that generates leads. “I will also provide information on how to get the right set of marketing tools to get the job done.” Participants can register on the PIAA website (http://printnet.com.au).

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