PMP has relaunched the technology under the new brand name, dMarketer, as part of its suite of marketing solutions. The new brand is expected to provide businesses with multi-channel automation, designed to help marketing departments protect and enhance brands, by improving campaign planning and production across multiple communication channels and site locations.

Commenting on the acquisition, Richard Allely, chief executive officer of PMP says, “The launch of dMarketer demonstrates PMP’s commitment to provide innovative products to best meet our customers’ communication needs.

“Its advanced mature technology is flexible enough to support current communication channels of magazine advertising and printed catalogues and emerging applications of web and mobile technology.”

The new service will enable PMP customers in the retail, corporate and government sectors to have access to modular technology that combines campaign management, product library, digital asset management, integrated user workflows, specialty briefing and collaborative approval to create an end-to-end marketing automation solution with multi-channel capabilities.

Also commenting, Graham Plant, executive general manager of PMP Digital and Pacific Micromarketing says, “We have seen an increasing demand for workflow solutions that automate content, imagery and campaigns.

“Our customers are seeking simple solutions to complex marketing problems. dMarketer reduces process inefficiency and unnecessary communication noise, resulting in controlled execution supporting the expanded marketing mix.”

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