Case studies that will be featured include:
- Grant Stewart – Vectis, has worked with a number of organisations including Lombard Finance, ING Australia, and Diners Club, to name a few. He will highlight some of his most recent campaigns for clients of Vectis.
- Kerim El Gabaili Prografica – Mood Australia, Integrated Marketing Campaign in the USA with an impressive response rate and short term ROI
- Theo Pettaras – Digitalpress, Volkswagen Financial Services, Experiential direct mail campaign that raised over $200,000 in new car sales
- Roland Knight – Centrica, Cross media campaign with 2,500 personalised pieces achieving more than double the expected static response rate, included pre-populated target market information
According to organisers, the show will also include a mix of international and local speakers will be presenting on innovative personalised print. The PODi AppForum & Expo will be held at the Sydney Masonic Centre, September 15 to 16.
Click here for more information and to register for the PODi AppForum & Expo.
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