Power to printers: Fuji Xerox

Simon Lane from Fuji Xerox said the company’s booth was aimed at showing  printers where new revenue streams can be founbdm and then showing them how to unlock those revenues. He says, “The days of just showing a print engine our over, printers need to know where the new business opportunities are and how to exploit them, and that is how Fuji Xerox is positioning itself at this show.”

Lane continued, “This is thought leadership, we are aiming to highlight the fact that there is money to be made in print, but to do that printers need to be creative, need to unlock the huge potential of the technology – both software and hardware – and need to enter the graphic communication services space and move away ffom just thinking of themselves as printers. And we are showing that print can be a fun vehicle.”

Specifically the company had a trio of hosted solutions in its software as a service portfolio, including: One Gift, its photobooks software; One Media, its cross media solution with capabilities such as low cost personalised emails; and One Web, its hosted web-to-print solution.

Hardware solutions included the country;s biggest selling digital printer, the FX700, as well as the first showing at a show in Australia of the FX1000, which was running with a Plockmatic Pro 30 booklet maker inline.  A FX560 colour printer was on the stand, and the company had sampes form the soon to be released iGen4 EXP with 26” wide print.

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