The Brisbane company, which specialises in variable digital print and data management, said businesses saw value in targeted multi-channel campaigns.

"As long as it's data-driven and it can be tracked, they're ready to spend," said managing director Mark James.

He told ProPrint that GJI had persuaded a new retail client to print 60,000 magazines for a campaign in April-May. The client is now expected to run three magazine campaigns per year, he added.

[Opinion: Fighting back against declining volumes]

GJI landed the retail account because the client had become disillusioned with its incumbent printer, which it had used for the previous decade, he said.

James said businesses would buy more print if they were convinced their printer understood their operations and was committed to helping them increase sales – otherwise they could cut marketing or find a new supplier.

GJI outsources most of its printing, although it does handle some production with its Konica Minolta fleet.

"Where we've helped printers is through retention of their client base by partnering with GJI," said James.

"When they've allowed us to collaborate with them, we identify opportunities to retain their existing clientele through a more targeted, more cost-effective offering.

[Related: More Queensland news]

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