Internationally-renowned print sales guru Dave Fellman is giving a series of one-day sales courses in Australia and New Zealand throughout October and November.
Printers will learn the seven key concepts for printing sales success in today’s environment, from the man recognised as the most successful print salesman in the USA. Print professionals can book their places from today at www.australianprinter.com.au/fellman.
Fellman says, “I will help print business owners, managers and sales staff to understand the best way to approach your most important sales challenges, from finding new customers to defending your old ones against any competition.
“The programme will start with a conversation on value, from there we will move on to discuss the print sales cycle, and how to drive it as opposed to just ride it.
“I am all about practical, real-world strategy but every once in awhile I like to talk about the theory behind it.
“The final segment of our programme will cover time management and organisation – making the time to put some of this new and improved strategy to work.”
The courses take place in Brisbane on October 25, moving on to Melbourne for October 26, Auckland October 31, and finishing up in Sydney November 2.
The sales training sessions are brought to you by Printer Magazines Group, the publishers of Australian Printer, together with Printing Industries Association of Australia.
Wayne Robinson, editor of Australian Printer says, “Sales are the number one issue for all printing businesses. It is a pleasure to bring Dave Fellman to Australia again, everyone attending the sales training course will benefit, as those who went to the previous event did. There are limited opportunities for print professionals to receive world class training, this is one of them.”
All participants in the one day course will qualify for a recognised certificate.
Limited tickets are available, with those who book before October 11 given early bird discount of $50 off the $249 course fee. Register at www.australianprinter.com.au/fellman.
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Went to the last one, definitely going to this one.
We missed the last one but colleagues tell me it was well worth going to. I read Mr Fellman’s column every month in Oz Printer and insist my sales crew do as well. I even heard a few suppliers went to the Sydney one a couple of years back – a good move if it helps our supplier friends to understand the challenges we’ve got in selling print.