Printcentre enters Sydney wide format market

Melbourne wide-format firm Printcentre is taking on the Sydney market, with an ambitious expansion plan to become one of the biggest display printers in Australia.

The flatbed specialist is opening a new plant in the inner Sydney suburb of Rosebery, that once fully operational will have more than 20 staff, and will increase the company’s capacity to 980sqm per hour over both plants, each of which will operate 16 hour days.

Printcentre direct Darren Soppi says: “I don’t think there are any flatbed printing companies in Australia who can output 31,000 square metres in a day at this quality resolution. We’ve doubled our flatbed UV capacity, halved the travel time for national deliveries, and can produce an identical print job at both plants.”

Both sites will use 3.14m x 1.6m flatbed Inca Onset S40i presses, supplied by Fujifilm, one of which will be the first installed in Sydney, and a variety of roll-to-roll solvent and UV digital machines up to five metres wide, with banner and billboard fabrication including welding, mounting and laminating.

[Related: Wide Format]

Soppi says the new Inca Onset S40i to be installed in Roseberry will produce a variety of work, but mostly high visibility point-of-sale, street furniture posters, outdoor advertising, and a variety of rigid material applications also used outdoors.

He says, “We feel that with two Inca Onset S40is we have a strong point of difference to other large format digital printers Australia wide,” he says.

“Because we have both the Sydney and Port Melbourne Onset S40i presses ICC profiled, we can produce identical colour in both states.

Soppi says Printcentre chose to buy another S40i, having bought their first only 10 months ago, because of its performance, quality and the support provided by Fujifilm.

“Since we are originally screen printers, we are used to high quality and fast productivity. When the Onset S40i arrived on the market we felt it was the only flatbed UV machine that could match screen printing in these two areas,” he says.

“We feel strongly that the Inca Onset S40i is still ahead of the pack.”

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