Fujifilm
will join the PrintCity Workflow Integration & Networking Competence Centre
in Hall 6. Fujifilm will also have its own major 1,800 square metre exhibition
stand in Hall 8b.

By
partnering with PrintCity, Fujifilm aims to achieve a wider exposure for its
prepress workflow technology 'XMF', which allows seamless integration by JDF
across different suppliers' products.

The
benefit for visitors to Hall 6 will be to see the latest developments in
prepress workflow integration demonstrated by Fujifilm , alongside existing
PrintCity alliance members.

Commenting
on the drupa partnership with PrintCity, Naohiro Fujitani, general manager,
Graphic System Division, Fujifilm commented, "Fujifilm is very much aware of
the role of PrintCity in providing a consistent solutions through the printing
process from A to Z, from procurement to end product. We expect our customers
to benefit from seeing us work within the PrintCity environment at drupa, in
partnership with other suppliers of the alliance.

"Technology
evolution led by digitalisation is getting faster and wider, which drives
changes to customer requirements and needs. Fujifilm has targeted to be a total
digital solution provider in order to fulfil such requirements. We plan to do
this by supplying product system line-ups for the future, with consultation
based on our accumulated experience and technology. Our involvement as a PrintCity partner at
drupa is an ideal opportunity to show this to the world."

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