The head of online printing at a Cologne-based printing company has released a book The Online Printing Principle detailing how any printer can set up an online print operation.

Thomas Wieneritsch says that by following exactly the same principle as described in the book, he set up a new, strongly regionally focused online print portal, which started in August 2014, and without any gang printing prices or low-cost flyers. To achieve the first top rankings in Google took just matter of few weeks.

With this printing portal generating new contracts on a daily basis, Wieneritsch says he proves that even a regionally oriented print shop can assert itself against the major online printing companies, and can easily be integrated into the structure of classic regional printing.

From today the book, which has sold many hundreds of times in Germany, is also available in English.

In the book he describes the construction and the rapid development of a real online print shop belonging to a German printing company. From the beginning of the printshop Wieneritsch was significantly involved as head of online printing and inhouse-SEO, and after a few months generated annual sales of around €1.5m.

Created as a ‘how to in addition to the traditional printing business’ The Online Printing Principle is a book which Wieneritsch claims has already paid off  for many entrepreneurs. He says he provide a deep insight behind the scenes of the online printing industry and reveal why the time factor is a gold mine in the online business.

The readers learn firsthand how to implement a smarter search engine optimisation to bring a print shop’s website to the top of the search engine results pages at Google and set the online print shop principle for your company.

More details and a excerpt: http://das-online-druckerei-prinzip.de and there is an English version.

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