The Outdoor Media Association (OMA) has announced the winners in the quarter one Creative Collection competition for 2021, with local printers Cactus Imaging, Grant Print Services and Mint Imaging and Blow Up Imaging getting recognition.
Cactus Imaging won the Big, Bold and Bright category for the Subway Footlong Fame campaign in association with oOh!media. Grand Print Services got a honourable mention within the same category for its Mardi Gras Parade campaign.
Mint Imaging and Blow Up Imaging won the Out of Home for Good category for the Stop it at the Start campaign.
OMA said attracted 31 submissions from OMA members including: JCDecaux, oOh!media, QMS Media and Shopper Media Group, marking the most entries in two years.
The judges praised the calibre of all entries, in particular those which performed well across multiple formats.
OMA said the large number of entries also demonstrated that brands are capitalising on returning audiences in city centres and high consumer confidence.
OMA CEO Charmaine Moldrich said, “The OMA’s quarter one 2021 Creative Collection judging was highly contentious, and for good reason. We are seeing advertisers return to our channel with vigour, and in the best possible way: with big, bold creative, and clever messages.
“The key elements we came back to in deciding the winners were campaigns that were simple, eye catching and humorous. The level of creative that we see on Out of Home continues to improve, making it more and more difficult to judge each quarter.
“Well done to the creative teams, and their media planers in selecting the right formats and environments to make these campaigns shine.”
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognising exceptional campaigns each quarter. Campaigns are judged across the following categories:
- Big, Bold, and Bright
- Best Use of Multi-Format
- Best Use of Digital
- Innovation in Out of Home
- Out of Home for Good
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