The new look, developed by Sydney based agency JUUCE, focuses on the well-known fundamentals of print – ink and paper – to produce a strong and flexible design that can be easily adapted to the myriad areas print now covers.

George Ihring, creative director at JUUCE says, “As complex and technically oriented as print can be these days, one thing has remained a constant of the industry since its inception – paper and ink.

“Papers, inks and the process of their union have been through tremendous change and innovation since Gutenberg’s time – and, indeed, print today covers a wide range of processes to produce images on an even wider range of substrates – but the basic aims remain the same.”

The PrintEx11 exhibition logo stems from these basic principles.

The new logo is a three-dimensional rendering of the exhibition title, suggesting the medium of paper. This style is echoed through various icons created for specific target markets.

The logo is complemented by a strapline, “Think Print & Design” – a reminder to designers, agencies, retailers, corporate and other print buyers that print is a vital component of the communications mix.

Mitch Mulligan, chairman of PrintEx11 says, “In today’s multi-channel world, it’s easy to overlook print, but research and buyer behaviour continues to demonstrate that print is a vital and effective channel which should not be ignored in the marketing mix.”

PrintEx11 will be held at the Sydney Convention & Exhibition Centre from May 4-6, 2011.

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