In his announcement Obama equates the printing and mailing of the Federal Register as a stack of “expensive doorstops and stupid spending that doesn’t benefit anybody.”

The Association says by dismissing print as “pointless waste that no one reads,” one may infer a negative perception of a stalwart industry or mistakenly assume that printed material is a dying and irrelevant relic.

The letter outlines that digital-based print is expected to grow at an annual rate of three to four per cent per year through to the year 2020, and printing companies are increasingly transforming to become integrated communications solutions firms – embracing ancillary services such as database management and website development and hosting.

Michael Makin, president and CEO of Printing Industries of America says, “It’s important for printers to stand together and deliver a strong, coherent message about the viability and effectiveness of print.

“We encourage printers to stand up for their industry and communicate to their members of Congress that print is more than an expensive doorstop and is vital to our economy.”

To read the letter visit www.printing.org/whitehouseletter.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter