QMS has announced the appointment of Ben Dillon-Smith to the newly created role of creative director, effective immediately.

Reporting to QMS chief marketing officer, Tennille Burt, Dillon-Smith will lead the company’s creative agenda, working with the sales, strategy and marketing teams to create Digital Out of Home (DOOH) solutions as part of QMS’ in house creative services team, QUBE.

Dillon-Smith brings more than 20 years of experience as a creative producer and director across TV, film, radio, podcasts, digital and experiential.

He joins QMS after more than a decade with Southern Cross Austereo, where he was most recently creative lead and content specialist across 2DayFM, FoxFM and the Hit Network, as well as a member of the senior leadership team. 

During his time as a freelance creative producer, he also worked on campaigns for brands including Samsung, NRMA, SBS, McDonalds, Woolworths, David Jones and AAMI. 

“I’m delighted to welcome Ben at such an exciting time for our business,” Tennille Burt, chief marketing officer – QMS said.

“QMS has built a strong reputation for delivering innovative and effective creative solutions for brands and Ben’s addition will complement and extend this work, helping us elevate our offering even further for greater impact and cut through for our client’s campaigns.”

Dillon-Smith said: “I’m excited to be joining QMS at such a dynamic time for the business and the OOH industry as a whole. Outdoor has never been more relevant or exciting, and QMS has built a reputation for pushing the creative boundaries in Australia through its growing digital network.

“I am energized by the team’s innovative approach to all things OOH and beyond and look forward to working with them alongside our clients to deliver outstanding creative campaigns that really connect with audiences.”

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