Western Australian printer Quality Press has made some upgrades to its technology – the company has invested in a new Roland large format printer and e-Commerce platform as it eyes growth locally.
Quality Press managing director Atish Shah told Sprinter that the investment was the result of a need to grow its business, increase efficiency and improve on its technology smarts.
The company has replaced one of its older latex printers with the Roland TrueVis VF2-640 six-colour, eco-solvent press.
“One of our printers was aged so we replaced it with the Roland printer, which we’re really happy with. Its quality and reliability is remarkable and it works in tandem alongside our other roll-to-roll machine, a Mimaki true UV press,” Shah said.
“The Roland TrueVis VF2-640 has the extra colour capacity, which means a greater colour gamut for us to work with. This gave us the flexibility to work on more products where we can match colours more precisely and it has opened our business up to more opportunities.
“We are running the machine almost 24/7. It is automated, so it goes on overnight and lets the operator know if there’s enough media to run. This means there have been less disruptions when media runs out halfway. It has made such a huge difference in our productivity.”
Other capabilities of the VF2-640 include:
- Printing on media up to 1,625 mm wide with combinations of up to eight colours (including TR2 green, orange and white inks)
- Printing resolution of up to 1,200 dpi
- Automated technology and ink certifications
- An enhanced and reliable RIP solution is included and an optional take-up unit.
Quality Press also owns a HP flatbed press.
“We’re going through our local state elections at the moment and are doing some print work around it. So, between our three presses, we are absolutely flat out with work; all our machines are busy,” he mentioned.
As for the e-Commerce platform, Quality Press is in the midst of rolling out an e-Commerce solution by RACAD Tech, a web-to-print provider of web-to-print, as well as custom web and online printing solutions.
“We have been trialing a few e-Commerce platforms but Racad Tech suited our needs best. It is a Canadian company that has an e-Commerce platform that is east to use and pretty straight forward for printers,” Shah said.
Shah said the technology that Quality Press had in place prior to the rollout was designed more towards multi-media, which it hasn’t explored much of.
“As a traditional print house, we needed a more simple and straight-forward e-Commerce solution that suits our needs and supports the business that we currently have,” Shah added.
Shah expects the system to be fully installed by May.
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