Rapid managing director Sean Kennon said the selection of the eight-colour press came after he “considered various press types and manufacturers”.

“Let’s face it: all machines will put ink on paper. We as a converter, however, have a responsibility to be kinder to the environment, so I had a few boxes that needed to be ticked,” he said.

These ‘boxes’ included the need for “low material waste, advanced print quality, faster changeovers, [something] simple to operate, expanded capability, higher throughput, open access, flexibility, and [being] environmentally friendly”.

Kennon said the P7 press eventually emerged as the “right fit for Rapid Labels”.

“Not only can we produce printed labels, but with the P7’s flexibility, we can cold foil, laminate, screen print, delam/ relam, produce piggy back labels and even run unsupported films due to the chilled impression rolls and film kit. We can even turn this eight-colour press into a 16-colour press thanks to the re-insertion feature,” he said.

The green features of the press include low power consumption and a short web path of 1.3 metres.

Rapid’s press is the third P7 to be installed in Australia by distributor Aldus Engineering in the last two months.

Rapid Labels is based in the suburb of Bayswater and specialises in the production of self-adhesive labels for the cosmetic, chemical, pharmaceutical, and food and wine industries.

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