Owner, IBS Design Resources
Some printers are stopped because they don’t have a market for the technology. For instance, if you’ve got a good market doing one- and two-colour work and you’re not losing ground, making a technological leap could distract your focus. But if you’re talking about web-to-print and online ordering, that’s inevitable; it’s not changing what you’re doing but how you’re doing it. Another issue that stops printers is whether the technology has runs on the board. Chat with people who have been running it and make sure it’s been successful. If there aren’t any, you become the guinea pig.
Printers are afraid of delving into new technology. They are also afraid of failing. To be successful in the printing industry, accept you have to deal with failure. Over the past seven years as an owner of a digital printing company, I’ve failed more times than I can count. I have also had my share of success, but it’s not even close to equal. But I know that as soon as I stop failing, I have stopped trying to innovate. Once you get over that fear, you then need to accept the need to invest the time to research and experiment. Costs have been a big factor but more expensive does not necessarily mean better.
Managing director, Pictureworks
Printers often see the fundamental skill of their business as putting ink on paper. But the real skill is joining customers into a process of which print is an output. If you take this step, it means that your business has to redefine itself and make a cultural, skill and knowledge change. That can be really challenging. Of all the technology changes, web- and cloud-based solutions are the most significant driver to solve your customers’ problems in radically different ways. I certainly think there are many businesses failing to embrace the new technologies available: the technologies are simply too foreign.
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