Regional NSW printer has best month ever thanks to agency win

Managing director Graham Deaner said the regional New South Wales printer booked more than $300,000 of work in April, surpassing the previous record of $210,000 set in November 2012.

Deaner told ProPrint that Evolve had been working since November with Ouragency, which lists real estate and development firms Mirvac, Landcom and Ray White as clients.

He said the partnership came about because Ouragency was impressed by the high-end self-promotional magazine that Evolve published last year.

Evolve is helping promote a new development at Spring Cove in Sydney by producing 1,000 copies of a 96pp coffee table book, which will be casebound, section-sewn and feature custom packaging, said Deaner.

[Profile: Graham Deaner]

The Central Coast firm is also printing 50,000 16pp A5 folded brochures as part of the campaign, he added.

Deaner said Ouragency had so far spent more than $200,000 on direct marketing – and it had all been high-quality work for which the client was happy to accept good margins.

"We're getting to the point where I've always wanted to be. The vision is starting to come to fruition," he told ProPrint.

"We're picking up a lot of high-end development work where there are good margins. We've got our margin now, which is a minimum, and it's more than we used to charge, and the jobs are coming in thick and fast."

Deaner said Evolve had also cut production costs and turnaround times by switching to in-house pre-press with equipment and software from Heidelberg installed in late March.

He said the $125,000 investment would save Evolve about $4,000 to $8,000 per month.

[Related: More news about regional printers]

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