The Ricoh Pro C900 was first seen at drupa, and is the tangible evidence of Ricoh’s strategy of breaking into the commercial graphic arts market. Capable of printing 90 A4 pages a minute in full colour on stock from 60-300gsm on a maximum SRA3 sheet both coated and uncoated the Pro C900 is aimed at commercial printers, copy shops, franchises and inplants.

With an embedded EFI Fiery rip, an 11,000 sheet stacker, and a host of inline finishing options including saddle stitching, perfect binding, ring binding, folding and booklet making with hard cover, Ricoh believes the Pro C900 will prove a winner in the print for pay market. It is positioned between the light and heavy duty digital printer segments, with says Ricoh, a very attractive price point.

Announcing the C900 Kathy Wilson, general manager production and business solutions at Ricoh says, “Key trends are driving print to digital colour. These include the emergence of variable data printing, cross media marketing, integration of offset and digital, the increased use of colour in marketing, a shortening of run lengths, and the current economic situation which has all business looking to do more with less. The launch of the Pro C900 will enable printers to address all these issues.”

Ricoh is the world’s biggest office products company, and over the past few years has been making serious technology investments; it bought Hitachi, it created Infoprint Solutions in a joint venture with IBM, and has recently bought Ikon.

The Pro C900 will be the centrepiece of Ricoh’s PacPrint stand.

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