Roland: Fashioning Print’s Future

This article was first published as part of the Technology Focus in the April 2021 issue of ProPrint magazine.

The global textile printing market continues to grow at a rapid rate, and while traditional analogue printing remains the main method, the change in buyer behaviour from mass-produced to customised and unique products, and the shortening of fashion cycles, has seen the demand for digital textile printing increase greatly.

That is the outlook from Jacob Higgins, marketing & event coordinator at Roland DG Australia.

Higgins sees sublimated textiles growing rapidly in popularity for trade show exhibits and soft signage.

“You can produce fabric flags, banners and textiles that preserve the fabric’s natural drape and texture,” Higgins said.

“Lightweight and practical, soft signage is inexpensive to ship and easy to hang and gives sign shops and graphic providers an alternative to heavier, traditional signage.”

Dye-sub printing results in vibrant, high-resolution images that are extremely durable.

“With a high-volume dye-sublimation printer, you can cater to high production runs, as well as short runs and one offs, with the same set-up time and cost,” he says.

“With the ability to transfer onto a diverse range of materials, you can offer a large variety of different solutions, from personalised products, signage, sportswear, interior décor and many more.”

With Roland DG’s VersaSTUDIO BT-12 DTG printer, print businesses can print directly onto cotton t-shirts, apparel, tote bags and many other products in minutes from the comfort of a desktop.

For high-volume dye-sub work, the Texart XT-640 dye-sublimation printer “is an unstoppable” machine that delivers outstanding print quality and speed on long print runs, day-after-day.

Higgins adds by combining Roland DG reliability with the latest technology, users can effortlessly create high-volume sportswear, fashion, soft signage, interior decoration, promotional merchandise and much more

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