According to Salmat the LDN online portal will enable SME’s to book local marketing campaigns across both on and offline channels, “at the click of a button”.

Users can submit a design brief or use existing template artwork, book a print quantity and map a letterbox distribution to specific areas they’d like to cover, and even extend their offer online through Lasoo.com.au.

Commenting on the new service, Harrod said, “Time poor small businesses can find local marketing a difficult and costly exercise often investing significant time and money in blanket advertising that reaches people far outside the relevant target market.

“Salmat is now making targeted local marketing an affordable reality for small businesses around Australia.”

Earlier this year Salmat invested in a national network of 15 local marketing branches – rebranding them the Local Direct Network – to create an infrastructure to begin servicing the small business market. The online portal will complete the offering.

Harrod continues, “Everything from service and access, to product and price has been addressed to ensure the channels facilitated through the portal are the most affordable and effective marketing solutions for small businesses.  Importantly, we are starting to give small businesses a big voice.”

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