Signarama Cairns has moved to a new site triple the size of its previous building and invested in a new HP Latex printer in a bid to expand the business. The signage company, which moved from a 130sqm site to the new 390sqm building, says the new location – on a main road and five minute drive from the town center – will give the business ‘much more exposure’.
Speaking with Australian Printer, Signarama Cairns owner Garry Allen says while the move is not completely due to growth, he says the strategy was to get ‘creative’ and move into a purpose build site, which will allow it to provide more services to clients. Allen says, “We made the decision to invest in our business, which led us to purchasing the new HP Latex 360 – largely due to our desire to improve production times, and for its eco-solvent technology. “There is a lot of junk being sent out and we want to lift the quality of the products in the market, so we have aligned our business with 3M, and the new HP Latex 360 uses the only ink currently suited for the 3M cast media. “At present we look to be the market leader in thie area in vehicle wraps, LED screen suppliers, promotional products, in-house manufacturing, and supplier of digital print media signage.” The signage company, which won the Gold medal at the Sign Association Awards in 2012, says it could have been easy to buy a flatbed printer, but ‘we needed to know if that was the right move for our region’. “So we conducted a lot of research and then made the plans to expand. We kept the Roland eco-solvent printer but as time goes on we see another HP Latex series printer being brought, so the company will eventually run two HP machines. According to HP, the HP Latex 360 produces completely dry products allowing same-day delivery. Signarama Cairns – which currently employs four people, and says the expansion may lead to hiring an additional four to eight staff members – has also adopted an OH&S system, which Signarama HQ assisted them with.
Allen says, “Our in-house training and development along with the back-up of other Signarama Franchises enables us to bring to the market the best possible quality for our clients.” He says a pad printer and other selected machinery are used to continue to expand the business and keep it at the ‘top of the game’. “And the final piece of the puzzle is Signarama Finance, a new product exclusively for Signarama clients, which will enable them 100 per cent tax deductible finance for their signage,” Allen adds. The new Signarama Cairns building is located at 126 Aumuller Street in Bungalow Queensland.
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