Signage franchise Signwave Austraila has seen sales rise strongly in the September quarter, with half its stores achieving more than ten cent growth compared to the same period last year. Results for the top four Aussie Signwaves were even more impressive, they saw sales rocket by more than 40 per cent. Linda Sultmann, general manager of Signwave Australia says, “This continued upward revenue trajectory signals not only our growing capacity as a group but the strength of the signage and graphics industry in Australia. “Centres all throughout our franchise – both large and small and across the states – have enjoyed success this year. This bodes well as we push for network growth in 2016.” Dean Rowland, Signwave Australia’s franchise development manager points to a common thread linking the most successful stores, he says, “The Signwave centre owners who have achieved the most this year are those that have taken on board the need to develop strong relationships and provide a more consultative approach to clients.

Signwave owners Leo Baker (left); Linda Sultmann and Dean Rowland

“A commercial mindset and a willingness to develop strategic relationships are essentially the qualities we are looking for in new franchise partners as we move into expansion.” In the almost two years since Sultmann, Rowland and Baker took over the helm of the Australian arm of Fastsigns International, Signwave has enjoyed steady growth fuelled by the implementation of strategic marketing and relationship building initiatives as well as a renewed focus on the development of business systems. As a result, the organisation has recently relocated to a new, larger Australian Head office and has appointed Peter O’Hearn to the position of Franchise Business Consultant. The appointment supports the boutique model of the franchise – focusing on high levels of training and support to drive higher average centre volumes.

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