Spicers is expanding its reach in the New Zealand sign and display market, acquiring wide format supplier Total Supply. Andy Preece, executive general manager for Spicers ANZA, says the deal is in line with the company’s diversification plans both here and across the Tasman. He says, “The marriage of the two businesses provides the opportunity for rapid and significant growth, with Total Supply now able to fully exploit Spicers significant national footprint and infrastructure, and further leveraging off a global parent that already receives 11 per cent of its total revenue from the Sign and Display segment. “Deals such as Total Supply represent a core strategic priority for our businesses. This an excellent example of the ongoing execution of our programme, and demonstrates our continued desire and ability to fund and drive diversification through targeted acquisition.”

Dean Stuart, who has guided the company to its present position

An industry supporter, Stuart told AP last year, “In a service business, it is all about the customer. We have had some of our customers for 30 years plus. We have not expanded our customer base that much, with the exception of the digital and print guys coming in. We really focus on taking good care of the customers we already have. “So we are not knocking on doors looking for business. No one likes pushy sales people. We are here to help. When a print or copy business wants to get into signage, we can point them in the right direction and we can help them to understand the differences in the businesses.” The two companies will spend September working on ensuring a smooth transition with Total Supply officially joining the group on October 1.

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