Out of Home half year results on the rise

All Out of Home categories saw an increase in revenues for the half year, with digital Out of Home revenue accounting for 74.4 per cent of its total net media revenue year-to-date.

27 August, 2024

oOh!media takes out OMA award for Barbie campaign

oOh!media, together with Hogarth and JCDecaux, won the Outdoor Media Association (OMA) quarter three Creative Collection 2023 in the Best Use of Multi-Format category for the Barbie campaign

20 December, 2023

OMA and RSL Aust partner to drive Remembrance Day message nationwide

Australians will be encouraged to Remember to Remember at 11am on Saturday 11 November thanks to the combined efforts of RSL Australia and the Outdoor Media Association (OMA)

8 November, 2023

Out of Home rates highly for driving brand awareness and desirability

The highest percentages to come out of the survey were for Driving Awareness while Outdoor tied with TV for Prompting Trial, where social media took out the top spot

24 October, 2023

Omnigraphics’ Diablo IV campaign wins 2023 OMA Q2 Grand Prix

Grand Print Services, Hogarth, GSP Print and TorchMedia also emerged as winners in other categories of the competition

31 August, 2023

OMA backs new audience measurement system for OOH industry

Digitisation of the OOH channel has necessitated the development of a new metric to more accurately measure audiences for digital OOH

19 May, 2020

OMA and MOVE expand and restructure teams

New appointments said to strategically position OMA and MOVE to deliver new products and services

11 November, 2019

Out of home audience increases 2.4 per cent

Data shows rate of out of home exposure has grown more than population rate

30 October, 2019