Time Out puts video screen on cover

Iconic UK listings magazine Time Out has produced a limited edition run of 500 magazines which feature a screen embedded on the front cover which can play video.

Produced in combination with screen developer Three Mobile, the branded content features snippets from a Netflix original television show, Glow.

It is one of few campaigns in the world to incorporate digital content on a printed magazine, and features play, pause, backwards and forwards buttons next the embedded screen.

American television channel CBS had previously experimented with screens on magazines, however the result was a loud, lagging video which critics say was not as effective as it could have been otherwise.

Printed electronics are becoming increasingly viable; PacPrint saw the debut of Paul Dastoor from the University of Newcastle’s solar ink technology, mass-produced cheaply printed solar cells.

As these technologies become more accessible, and cheap to reproduce, more physical combinations between print and digital will open up for marketers and print shops.

 

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