Time to prepare for 2016 National Print Awards

It is time to set aside those excellent pieces of print to compete for the 2016 Media Super National Print Awards, for which the entries will be open soon. There are four new categories; typography, illustration, corporate identity and print/digital campaigns, as well as a student award focusing on the unpublished concepts or printed self-promotional piece from design students. Entries for the awards will open mid-October and close on January 29, with judging held in the first week of February. Jobs printed any time from January 1 this year are eligible.

Susan Heaney, chairwoman of the NPA

Susan Heaney, chairwoman of the NPA

Susan Heaney, NPA chair says: “Advertisers, marketers and manufacturers are well educated about the important role print plays in delivering real ROI on their communications – but in a competitive market, they demand excellence, innovation and effectiveness from their print. “Success at the National Print Awards is a good way to demonstrate to your clientele that you not only talk the talk but walk the walk. “In the face of ever increasing competition, it is a remarkably effective way to demonstrate that your print meets the highest standards and will, therefore, help maximise the effectiveness and influence of your clients’ printed collateral as part of their campaigns and wider marketing strategies.” She says the purpose of the National Print Awards has always been to recognise and reward the achievement of excellence in print and, while categories and other elements may have changed over time to reflect the dramatic transitions in the industry over the years, this fundamental principle remains. Heaney says, “For well over 30 years, the National Print Awards has demonstrated that Australian printers are equal to, or better than, their counterparts anywhere in the world. “With Australia at the forefront of innovative approaches and new print technologies, the quest for quality continues – and now it is time for designers, creatives, agencies and printers across the country to prepare for the 2016 Awards competition.”

CAT 01b Offset Alpine Printing-RZD

Offset Alpine Printing won three gold awards at the NPA 2015

Entrants will need to submit two copies of each entered job, which may be produced any time in the 2015 calendar year. Luke Wooldridge, who is once again the independent chair of the NPA judging panel, says storing outstanding pieces in a safe and secure space is important so they can be easily accessed and prepared for entry. Wooldridge says, “The print categories for this year’s competition will be almost identical to last year’s, so entrants can use those as a guide, but this year we are excited to announce a set of new categories to really round the competition out across the entire graphic communications spectrum. “With a range of new possibilities opened up by these additional categories, it is a great time for designers, creatives and agencies – as well as printers who offer these services – to plan their increased involvement, and of course there is no reason why all print businesses can’t start to identify and set aside potential winners from the six months of eligible work they already have under their belt.” Heaney says, “Now is the time to start your planning so that you, too, can enter these important awards and reap the rewards for your business – and don’t forget to mark May 20, 2016, in your diary so you can also join us in for the industry’s night of nights, the 2016 Media Super National Print Awards Presentation Dinner.”

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